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Golf clubs in Highlands set to team up to promote region to American market

By Will Clark

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Representatives from Nairn Golf Club will be in attendance in Florida.
Representatives from Nairn Golf Club will be in attendance in Florida.

GOLF clubs across the Highlands are set to attend to a major tourist convention in the United States to promote the sport in the north of Scotland.

Representatives from Cabot Highlands and Nairn Golf Club, along with Brora Golf Club and Royal Dornoch will be attending the PGA Show 2024 in Orlando.

The three-day event starts on Wednesday, January 24 to 26 where more than 1000 leading brands, including golf travel specialists, clothing retailers and organisations from the tech world will be in attendance.

The four golf clubs are among 16 businesses appearing under the “Scotland: The Home of Golf” banner at the event. The Kingsmills Group and Marine and Lawn, which operate leading hotels in the Highlands, are also represented as part of the VisitScotland initiative.

Royal Dornoch Golf Club general manager Neil Hampton said it is a great chance for golf courses and business and team up to show to the world what the Highlands has to offer.

He says golf and tourists from North America are massively important to the Highland economy.

“We are delighted to be teaming-up with VisitScotland at this prestigious event,” said Hampton.

“The North American market has become hugely important for Royal Dornoch and, indeed, the economy of the Highlands, in recent decades.

“This is an ideal opportunity to maintain the profile of a golf club now ranked regularly among the very best in the world.

“As an associate partner, we will have an opportunity to speak directly to key players in the golf tourism sector.”

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