New Look extends Mikeysline charity partnership
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New Look has announced Mikeysline as its official charity partners for its north of Scotland branches for 2023, after a successful year of fundraising for it in 2022.
The fashion retailer raised £12,154 in 2022 for the mental health charity from a variety of staff-organised fundraisers including fashions shows, face-painting and events with Anytime Fitness Gym, Revolution bar and other local companies. It has also prominently displayed Mikeysline’s posters and information in its retail units – including Eastgate Shopping Centre – and kept collection tins available at checkouts for their customers to make donations.
Sue Fairley, head of sourcing, sustainability and quality at New Look, said: "New Look are delighted to be working with Mikeysline. We are channelling our efforts to partner with local charities this year and we will give our resources to raise awareness, and support fundraising to help support the communities we are a part of."
Mikeysline provides text-based support via a range of platforms during evenings and weekends for people across the Highlands and Moray struggling with their mental health, or at risk of self-harm and suicide. The charity also provides one-to-one in-person support, as well as collaborating with schools and workforces to provide mental health awareness sessions, workshop and one-to-one support every week in some of the secondary schools.
The charity's fundraising manager Katie Melville said: “Mikeysline has benefited hugely from the support of New Look in 2022 through their fundraisers, making our contact information available to their customers, and generally raising awareness of our presence in the Highlands and Moray.
"The £12,154 total is a brilliant amount that will go a long way in helping us support those across the north of Scotland struggling with their mental health. The team at New Look have been so engaged with us and really good fun to work with, especially in the Inverness Eastgate Centre unit, and I was delighted when they invited Mikeysline to remain their charity partner for another year. We’re looking forward to having another successful year of fundraising and promotion with them.”
