Highland bakery Harry Gow trials partnership with Morrisons supermarket chain
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The award-winning bakery has announced a new partnership with one of the UK’s largest supermarket chains.
Harry Gow products are now available in Morrisons’ Inverness and Alness branches as part of a trial with the popular supermarket brand.
The move comes after the Culloden-headquartered bakery’s signature breads, rolls and sweet treats were the products most requested by Morrisons’ customers in the north of Scotland.
If sales remain strong, the popular bakes are set to become a permanent fixture on the supermarket chain’s shelves.
David Gow, director at Harry Gow, said: “We were delighted when Morrisons let us know that their customers had requested our products in store – and are excited to be partnering with the supermarket teams here in the Highlands to make that a reality.
“We’re proud of our baking heritage at Harry Gow, and are always looking for new ways to bring our products to the people that want them. To be able to offer our bakes as people pick up their weekly shop is fantastic, and we’re really looking forward to seeing the outcome of the trial period.”
Products on offer in Morrisons include the bakery’s signature dream rings and award-winning vanilla and raspberry slices, alongside empire biscuits, fairy shortbread, plain and fruit scones, and Christmas mince pies. Harry Gow is also providing a selection of breads and rolls, including light rye bread, brown and white pan breads, morning rolls and softies.
Robert MacMillan, general manager at Morrisons, said: “As a local lad growing up in Inverness, and being a regular customer throughout the years with Harry Gow, I’m proud to be working in partnership with Harry Gow by selling their quality products in my store. I truly believe in supporting local businesses and we have several ‘local’ businesses already set up in my store.
“The quality of Harry Gow’s products is some of the finest I have seen and tasted and this is testament to Harry Gow’s team as a collective. I look forward to the future and building the Harry Gow brand.”
Harry Gow has 18 shops spread across Inverness, the Highlands and Moray – including one recently opened in conjunction with Asda. It was crowned the first Scottish Baker of the Year in 2012, and to date is the only bakery to have scooped the top award twice – winning again in 2019. Harry Gow’s products are also found in 34 Co-op stores across the north of Scotland.
