Campaign to attract winter visitors to Caithness and Sutherland
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Venture North has announced plans to launch a new autumn and winter campaign for Caithness and Sutherland.
The organisation, which promotes responsible tourism in the far north, hopes to help extend the season over the quieter autumn and winter months.
It is focussing on health and wellbeing, active outdoors, heritage, wildlife and culture and luxury Highlands.
The initiative is geared towards promoting reasons to visit and explore Caithness and Sutherland from October to March, showcasing areas that are less impacted by over tourism and can accommodate visitors in the quieter season.
Venture North is already working with more than 250 tourism and hospitality businesses along with local community groups and industry partners across the region.
Venture North destination strategy manager Cathy Earnshaw said: “There’s so much for visitors to see and do in Caithness and Sutherland during this quieter time of year.
“We’re gearing up to showcase the best accommodation, visitor attractions, outdoor activities and events on offer from October to March, and beyond. As the destination management organisation for the region, we are continuing to help local businesses and communities through effective collaboration to maximise the benefits of the visitor economy.
“This includes an ongoing conversation around the staffing crisis and recruitment ahead of the autumn and winter season.”
