Dairy firm delighted to be named as cream of the crop
Graham’s The Family Dairy is the cream of the crop in a ranking based on Scottish household shopping choices.
It has been named as the number one Scottish food brand within Scotland, overtaking Irn-Bru for the first time.
Scotland’s largest independent dairy also jumps up one place to number nine in the top 20 most chosen food brands in Scotland, overtaking global brands such as Nescafé, Kingsmill, Pepsi, Cadbury’s and Birds’s Eye in the Scottish Brand Footprint 2020 compiled by Kantar WorldPanel.
The list reveals which brands are being bought by the most consumers the most often.
Graham’s recently started offering a home delivery service in Caithness, Sutherland and mainland Orkney.
Sales of butter doubled amid a surge in home baking during lockdown, with the business working around the clock to make sure this and all other dairy products were available on shelves.
Robert Graham, managing director at Graham’s The Family Dairy, said: “We are absolutely delighted. It is an amazing achievement.
"We are grateful to all our wonderful customers, choosing to buy our locally produced Scottish dairy products from our family business rather than our international competitors.
"People have increasingly sought our local, great-tasting Scottish dairy products that they understand and trust. We believe that consumers’ desire to support brands that are local and have the provenance they can trust has further accelerated since Covid-19. This will be increasingly important as we move forward.
"Working in partnership with our 100 farmers, we will continue to innovate and produce high-quality Scottish dairy products.”