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Streaming platform to plant 30,000 new trees in Sutherland; WaterBear announces plan for Alladale Wilderness Reserve after marking successful launch and global expansion

By Philip Murray

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WaterBear plans to plant 30,000 new trees at the Alladale Wilderness Reserve.
WaterBear plans to plant 30,000 new trees at the Alladale Wilderness Reserve.

A PIONEERING streaming platform's success is set to have a lasting and positive impact on the Sutherland landscape – in the form of 30,000 new trees as part of continued rewilding efforts.

WaterBear is seeking to build on its launch success after expanding its platform and app into another 30 countries worldwide.

And, to celebrate the expansion, the free interactive streaming platform has committed to plant a new tree for every one of the next 30,000 new members who sign up.

This WaterBear Forest is being planted at Alladale Wilderness Reserve, as part of the Sutherland estate's wider rewilding efforts.

Paul Lister, custodian of Alladale Wilderness Reserve, said; “Like WaterBear, we are dedicated to acting on the climate and biodiversity emergency by committing to Rewilding and Conservation initiatives. The WaterBear forest is another step to building a more sustainable future for our planet and we are excited to be at the forefront of it.”

The WaterBear streaming platform showcases a range of award-winning documentaries as well as original content inspired by the United Nations Sustainable Development Goals (SDGs).

The platform's members are able to stream video at any time, and on any device – all for free – in a bid to boost awareness, education and action.

Victor Eckard, managing director, WaterBear said; “Our goal is to bring WaterBear to as large an audience as we possibly can, so that we can share stories using award-winning filmmaking to help us drive global impact.

"As we establish our brand and reputation for beautifully curated and inspirational content it is a huge privilege to be able to reach so many more members worldwide. We look forward to engaging and connecting with people and organisations around the world so that collectively we can all work together to protect our fragile planet.

Eckard added: “By partnering with Alladale Wilderness Reserve to create the WaterBear Forest and challenging other companies to mirror our initiative, we are hoping to not only celebrate our global expansion, but also contribute to the incredible land restoration efforts taking place in the Highlands to rewild our world.”

The forest is being planted at the Alladale Wilderness Reserve to mark "the platform’s commitment to the UN Climate Change Conference (COP 26)... as well as its support of rewilding initiatives across the country". COP26 is set to take place in Glasgow later this year.

Alladale Wilderness Reserve. Wildcat kitten 3
Alladale Wilderness Reserve. Wildcat kitten 3

As part of the initiative, WaterBear is challenging any pioneering companies to match-fund the 30,000 tree planting initiative to continue the global restoration movement ahead of COP 26 this November.

To spread the word on social media, use the hashtag #1member1tree

WaterBear launched back in December in the UK, USA, Canada, Australia, New Zealand, South Africa, Netherlands, Ireland and Denmark. Its expansion is set to see it roll out across the rest of the EU, as well as Norway, Switzerland, Kenya, Mozambique, Bermuda, the Cook Islands and Bonaire.

For more information about WaterBear and, to sign up, visit www.waterbear.com.

The platform is supported by George Monbiot, British writer and environmentalist; Jena Goldsack, British supermodel and marine conservationist, and Arizona Muse, model, activist and sustainability consultant.

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Related news: International Day of Forests 2021: Our Top 10 Forest walks in the Highlands

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