Top tourism award for North Coast 500
THE North Coast 500 route has been presented with a prestigious award for developing tourism in the north Highlands.
The 516-mile long coastal driving route was awarded first place in the Rural Tourism category at the 2019 Scottish Rural Awards.
Judges praised North Coast 500 for extending the tourist season in the north Highlands, adding that the independent company North Coast 500 Ltd had created “a piece of marketing genius, so much so other areas are copying it”.
Held at Dynamic Earth in Edinburgh, the Scottish Rural Awards brought together more than 300 key figures to celebrate the best of the Scottish countryside.
Tom Campbell, managing director of the North Coast 500, said: “We’re delighted to have won this award.
“Since launching the North Coast 500 in 2015, it has been our vision to develop tourism in a proactive way in order to benefit the whole of the north Highlands. We’re thrilled to see this has been recognised by the judging team.”
Over the past four years, the North Coast 500 has been hailed as the number one road trip in the world, and one of the top reasons for people to travel to Scotland. The route has been credited with boosting business by 20-25 per cent each year, extending the season from six to 10 months, and boosting the economy in excess of an additional £10million.
The Scottish Rural Awards are the ultimate benchmark of success in Scotland’s countryside, highlighting the enterprise, skill and innovation of those who live and work in rural areas. Now in their fifth year, the Scottish Rural Awards are judged by an esteemed panel of industry leaders and experts from across the country, all of whom are strongly invested in developing and protecting Scotland’s countryside.
For more information about the North Coast 500, please visit www.northcoast500.com
For a full list of winners from the 2019 Scottish Rural Awards, please visit www.scottishruralawards.org