NC500: 3000 visitors sign pledge to responsible tourism on the Highland coastal route
Visitors to the North Coast 500 are being encouraged to sign a pledge towards responsible tourism.
North Coast 500 Ltd - the organisation behind the promotion of the coastal route - has had 3000 sign-ups for the pledge since October last year.
So far, 93 per cent of people who signed the pledge took part in some sort of ‘extra mile’ task such as a beach clean or local charity donation.
This includes:
- 13 per cent took part in beach cleans
- 12 per cent donated to local foodbanks or local charity boxes
- 91 per cent prioritised local businesses
- 83 per cent shared responsible travel tips either in person or on social media.
The pledge, developed in consultation with residents and businesses along the route, invites visitors to commit to respectful and sustainable tourism during their visit, helping to address the challenges facing local communities as a result of tourism.
David Richardson, development manager at North Coast 500 Ltd said: “It’s been really encouraging to see just how many people want to do the right thing.
“The pledge isn’t about rules or restrictions — it’s about giving people the opportunity to understand the place they’re visiting and how they can help look after it.
“The early response shows that visitors genuinely care, and that’s a really positive foundation to build on.
“We know tourism brings both benefits and challenges, and while there’s no single solution, what we’re seeing is a willingness from visitors to be part of the answer.
“The pledge helps to start those conversations and encourage more conscious choices, which is a step in the right direction for everyone.”
The initiative asks visitors to leave no trace by disposing of waste responsibly, parking only in dedicated parking areas during the day and overnight and to prioritise shopping in local businesses alongside a list of other positive commitments.
The pledge is supported by a dedicated digital platform to boost engagement, offering tourists educational resources to help them explore the Highlands while preserving its natural beauty.
