Glenmorangie links up with conservation bodies for giraffe project
Tain distillers Glenmorangie has demonstrated its commitment to animal conservation.
The whisky producer is pioneering a three-year partnership with the Giraffe Conservation Foundation (GCF) and the Royal Zoological Society of Scotland (RZSS).
Numbers of giraffes have fallen by 30 per cent in 30 years.
The partnership will support efforts to protect giraffes in the wild in Africa and provide a habitat for the animal at Edinburgh Zoo, which will play a vital role in their conservation.
Thomas Moradpour, president and chief executive of The Glenmorangie Company, said: “For 175 years we have created whisky, in stills as high as an adult giraffe, the tallest in Scotland.
"Over time, this majestic animal has become a beloved symbol our brand. It seems only right that we should channel our passion for this animal into our new global conservation partnership with the Giraffe Conservation Foundation and the Royal Zoological Society.
"Together, we will work to protect giraffes in the wild and shine a light on their predicament before it’s too late.”